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LeoVegas Group has signed a global partnership agreement with Serie A club Inter Milan for the 2022/2023 season. As part of the new agreement, LeoVegas will become Inter’s regional betting partner in Europe and the Americas. The partnership is an important part of strengthening the group’s offerings and visibility in the sports betting sector.
LeoVegas Group has entered into a new global partnership with Serie A team Inter for the 2022/2023 season. The LeoVegas brand will benefit from increased awareness, for example through virtual advertisements on the game courtside in Europe and the United States. The partnership will strengthen the Group’s offerings and visibility in the sports betting space by increasing its brand presence on multiple continents. LeoVegas customers have access to exclusive digital content and the opportunity to participate in co-branded events such as contests.
Inter Milan is one of the most valuable football brands in the world and one of the most successful football clubs in Italy, with 19 Serie A titles and 3 European Cup/Champions League titles. Headquartered in Milan, Inter is a global brand with around 48 million followers on social media platforms. The stadium averages 65,000 viewers, while Serie A is broadcast in more than 200 countries. This partnership is a great opportunity for LeoVegas to reach audiences around the world and supports the group’s commitment to bringing LeoVegas to a global provider of the best iGaming experience for casino and sports gaming.
Already seven rounds under way, Inter Milan is currently in 7th position with 12 points, trailing current Serie A leaders Napoli by 5 points.
LeoVegas CEO Gustaf Hagman said about the deal:
“We are thrilled to announce this partnership with Inter Milan, and it is an important step in our strategy to accelerate global brand visibility in sports betting. I look forward to offering LeoVegas customers worldwide ‘Nerazzurri’ insights : we are proud to be partnering with such an iconic club“.