Most of the seasoned online casino players will tell you a new shop is always good news. The reason for this is because of how saturated the current market is and a newcomer will have to up their game in order to stay competitive and rise in the ranks. That means seeking the acceptance and favour of online casino players and that in turn means innovation, better promotions, many free spins or credits, no-deposit bonuses and easy contests. Let's go through some of the benefits you'll experience by signing up on new online casinos.
Bigger and better promotions
This is perhaps the most important aspect new online casinos consider when launching their product. To date, first deposit match bonuses and welcome packages have become quite standard. To add more value for new customers, many new casinos up their ante by creating packages like no deposit bonuses, free spins, a few match bonuses on the first two or three deposits and a rewarding loyalty program. If you happen to come referred by an affiliate, those promotions might even be sweeter. Some even go as far as offering reload bonuses, deposit method bonuses, refer-a-friend bonuses and many other extra bonuses which will boost your bankroll. Another very popular way to attract specific types of players is by offering bonuses on certain games only. This way, if a casino wants to have more slots players than card game or table game players they will increase the offers on slots.
Games and Software
Modern software selection
New online casinos have the advantage of using some of the best and most up-to-date casino software available. A new trend in recent years is to combine individual products by several casino software providers into one single experience. Unlike older casinos who mostly stick to one software provider (limiting their game offers and added services), new casinos can offer a virtually unlimited number of games, game payouts and jackpots. These new online casinos will also have no problems running on all the latest computers, tablets and other hand-held devices and are compatible with all mayor operating systems. There is usually no need to download any software either as most games and services are available online, something older casinos still need to catch up with.
Wider game selection
Most if not all games available at traditional brick-and-mortar casinos will also be available online. They will offer pretty much the same functionalities and game play experience as traditional games and some will even improve these by adding animations, special sound effects, different camera views or simply by upping the payout rates. Some other online casino games have evolved from traditional games creating a whole new gaming experience. Every mayor casino software developer will have teams of people constantly working on creating new games or improving existing games.
There is also a new trend to create games based on characters or plots from newly released movies to attract a wider audience.
As mentioned before, new online casinos will be using new, top of the line casino software and one of the advantages of doing so is the ease with which new games can be added. Most platforms now can be customized and integrated which means adding new games is a breeze (unlike older casino platform where it required huge programming efforts). Hence its more probable to have new games being released more often at new online casinos than at older ones. With new games also come free spins or free credit for players to try them out and hopefully add them to their favourite games list.
Cashier and customer service
There is more to a new casino than just bonuses or new games, at least for the seasoned player. A dedicated player will have learned from experience that its not all about immediate rewards, keeping players happy with great service also holds a lot of weight. A new casino will have to compete for attention by offering better customer support and faster and more convenient payment methods. These two added services in particular, will allow players to enjoy their experience at the new casino and increase loyalty even if the player has not made any significant winnings.
The more and varied the payment methods, the better off the casino will be since it will serve as incentive for players to deposit more and more frequently. Some of the basic methods every new casino should have include credit and debit cards, e-wallets like Skrill, Neteller or Paypal, wire and bank transfers and even cheques. These and many more methods should be available for both depositing and withdrawing funds. There is a whole section on payment methods with lots of details and advice on our payment methods section here.
As for customer service, unfortunately this has been a neglected aspect of online casino operations. For too long have the older operators been focusing on promotions, technology and payments and not enough on customer support. On the contrary, land-based casinos know that a happy customer is a long time customer and a big spender at that. This is a lesson new online casinos have learned and have been applying for the last few years. Online casinos have been matching the level of professionalism and attention given to brick-and-mortar players by providing efficient and polite support, fast answering times, comprehensive knowledge databases and service in many different languages. These little details make a huge difference in between keeping players at the tables and happy with their choice of venue.