Friday, February 26, 2021 Contact us

Hard Rock seeks casino licenses for president, marketing executive

Hard Rock seeks casino licenses for president marketing executive

Hard Rock Hotel and Casino has submitted the applications to the state gaming regulators and has requested them to issue license and residency waivers for two senior level executive which means that there might be a leadership change just after three months of opening of the casino.

The Casino Control Commission is expected to grant temporary casino key employee licenses to Joseph Lupo and Jeffrey Hook and residency waivers for both the executives. If it gets approved, Lupo will be taking on the responsibilities of property president for the Broadwalk casino hotel. Hook will be serving as senior vice president of marketing.

Hard Rock and Casino opened on June 27 after completing a more than $500 million renovation of the former Trump Taj Mahal Casino Resort which had shut in 2016.

The casino had announced last week that Lupo will replacing Matt Harkness at the helm of the Atlantic City property, effective from Nov. 1. The company did not give a reason for the leadership change and stated that Harkness would assume new responsibilities with Hard Rock International.  

Hook will be replacing Todd Moyer as the property's senior marketing executive.

After working with the resort for other casino operators, Lupo and Hook are returning to Atlantic for taking on their new responsibilities. Lupo was the senior Vice President of operations for Borgata Hotel and Spa till November 2016 when he left for taking position with Hard Rock. Hook is currently serving as the senior vice president of development and marketing for Hard Rock International and he has also worked for Harrah's Entertainment as VP of marketing.

In August, Hard Rock plunged to the fourth and reported a total gaming revenue of $31.2 million, with Harrah's Resort Atlantic City leaping ahead by less than $400,000.