In a press release issued today, Playtech, the world’s leading gambling technology company announced a new partnership with 888, one of the leading global online gaming and betting companies.
The partnership is intended to see 888casino add a range of Playtech’s innovative Live Casino and random number generator (RNG) games to its offerings, hereby boosting its premium content offer and strengthening its leading market position. 888 will start offering branded live casino games hosted by Playtech in its state-of-the-art Live Casino in Riga, Latvia.
Commenting on the partnership. Guy Cohen, Senior Vice President & Head of B2C at 888, said: “At 888, we are constantly looking for partnerships that strengthen our product offering and I believe Playtech’s Live Casino and RNG content will do exactly that. The new games will expand upon our existing suite of games to provide new, exciting, and engaging gaming experiences within a safe and secure environment. I look forward to welcoming Playtech’s content onto 888casino and growing our partnership together.”
Chief Executive Office of Live Casino at Playtech, Edo Haitin added: “888’s significant investment in, and commitment to, the Live Casino vertical demonstrates just how important an entertainment-led experience is becoming for the modern player. Our partnership comes at a time when we are launching more new games and variants than ever. We’re delighted to be working with a market leader like 888 to deliver an exciting, innovative Live and RNG offering for their players.”