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A recent report from amNewYork Metro reveals that the team behind the Caesars Palace Times Square casino bid has unveiled a substantial $250 million neighborhood investment plan aimed at supporting Hell’s Kitchen and Midtown communities.
The proposed investment, contingent on winning the bid, encompasses various community-enhancing projects. These include the planting of hundreds of new street trees, launching a composting initiative, and initiatives to maintain local street cleanliness. Brett Herschenfeld, Executive VP at SL Green, emphasized the community benefits tied to Caesars’ potential victory, stating, “With a project of this scale comes enormous responsibility to our neighborhood and community.”
Herschenfeld added, “We want everyone around us to win if we win. I’m not just talking about big businesses. We need to bring benefits to the restaurants, the small mom-and-pop businesses, and we need to bring benefits to the residents. They are the lifeblood of Times Square.”
“Caesars Palace Times Square is supported by Actors’ Equity Association and the American Federation of Musicians Local 802 — two prominent Broadway labor groups whose members agree that a new gaming and entertainment destination will make the theater industry stronger. They are joined by 17 local unions of the Building & Construction Trades Council that support Caesars Palace Times Square and believe a new entertainment destination will bring strong, well-paying jobs to New York City,” Herschenfeld concluded.
Moreover, Caesars Palace Times Square has partnered with the Doe Fund, a nonprofit dedicated to aiding marginalized communities and combating homelessness. The Doe Fund’s President and CEO, Jennifer Mitchell, expressed enthusiasm about the potential collaboration, highlighting the Doe Fund’s “Ready, Willing and Able” program.
Mitchell stated, “The Doe Fund’s Ready, Willing and Able program connects individuals experiencing homelessness to careers and permanent housing through a comprehensive approach.”
She further commented, “We are thrilled for a potential partnership to provide economic opportunity to even more New Yorkers, while beautifying Hell’s Kitchen.”
A statement from the Actors’ Equity Association in support of the proposed Caesars Palace Times Square project, said:
“SL Green has made it clear that they intend to be good neighbors and collaborators. They’ve put in considerable effort to genuinely understand the ecosystem they’re entering so they can become positive contributors to a better Times Square and a better Broadway – better for New Yorkers, better for visitors, and better for the Equity actors and stage managers who make Broadway the premier destination it is.”
Updated: July 29 with statement from Actors’ Equity Association