Veikkaus Group Archives

Playtech has launched a cutting-edge Live Casino in partnership with Veikkaus, Finland’s state-owned gambling monopoly. This move builds on their longstanding collaboration, which already spans online casinos, poker, retail VLT machines, and a casino management system. Veikkaus chose Playtech as its first Live Casino supplier following a competitive public procurement process. With integration and regulatory approvals now complete, Veikkaus has successfully launched Playtech’s Live Casino offerings. The initial rollout includes popular games such as Mega Fire Blaze Roulette and interactive game shows like Adventures Beyond Wonderland and Spin a Win. Exclusive Blackjack and Roulette tables, hosted in a Finnish-branded studio, also debuted. Finnish-speaking dealers enhance the experience, delivering an engaging and authentic environment that aligns with Veikkaus’ brand values. Customized Live Gaming for Finland Fredrik Sylvander, Commercial Director at Playtech, highlighted the importance of this partnership: “We are thrilled to have completed the launch with Veikkaus, marking a significant milestone in our successful partnership. We take pride in supporting Veikkaus in delivering a premium live gaming experience through our state-of-the-art studio and exclusive game offerings. Leveraging our expertise and market knowledge, we have crafted a tailored Live offering that meets the needs of the Finnish market and provides an unparalleled gaming experience for Veikkaus’ customers. We are excited to have started this new chapter and to continue supporting Veikkaus in achieving their vision in Live casino.” Playtech has tailored its Live Casino platform to cater specifically to Finnish players. By leveraging its expertise and market knowledge, the company aims to provide a top-tier experience that meets the unique demands of this market.

Veikkaus Group

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