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The well-known betting exchange Smarkets has partnered with PandaScore, a top supplier of esports betting goods, in an effort to improve its esports betting offers. With the help of PandaScore's creative ideas, the partnership hopes to give Smarkets' esports platform a new dimension and improve customer satisfaction. With the integration of PandaScore's dynamic odds feed, Smarkets will have access to a wide range of pre-match markets covering thousands of events. This integration, which covers popular games such as League of Legends, Dota2, and Counter-Strike, offers Smarkets customers to PandaScore's range of products, which includes player markets, bet builder, and micro-betting options. Competitive Odds and Margin Optimization PandaScore's odds models, driven by an expert esports trading team, empower Smarkets to present highly competitive odds in the market. This strategic advantage enables operators to achieve an impressive margin, with the added benefit of 24/7 trading support and comprehensive post-match odds analysis. Smarkets has chosen to implement PandaScore's groundbreaking BetBuilder tool, allowing users to curate personalized bets for a heightened level of engagement. Additionally, Smarkets patrons can delve into the immersive experience of PandaScore's MicroBetting product, providing a dynamic tool to enhance engagement during the betting process. “It’s great to see Smarkets getting serious about esports betting, using our vast range of esports betting products to provide the engaging, authentic experience that fans of esports have come to expect when betting on their favourite game titles and tournaments." “The esports betting market is big and it’s only getting bigger. Forward thinking operators such as Smarkets can use our solutions and products to engage players now and to form a deep, genuine connection that leads to long-term loyalty before their rivals get in on the action." “Esports betting requires a different approach to standard sports betting, and in PandaScore we have a partner that lives and breathes esports. Its data and odds feed are the best in the business, and its suite of betting tools is in a class of its own." “This partnership allows us to offer esports in an authentic, meaningful way, and we look forward to engaging new bettors while also providing significant added value to those that are already wagering with Smarkets.” This collaboration signifies a pivotal moment for Smarkets as it positions itself at the forefront of the rapidly expanding esports betting landscape, enhancing its offerings and engaging a broader audience.

Smarkets

Smarkets Enhances Esports Betting Experience Through Strategic Partnership with PandaScore