Paf Consulting Abp Archives

A long-term cooperation has been established between Shape Games, a well-known provider of front-end solutions for the betting and gaming sector, and Paf, a well-known operator in the Nordic region. Paf will receive Shape Games' next-generation sportsbook software development kit (SDK) as part of the Kambi Group, which aims to improve user experience through sophisticated front-end customization. Paf will have access to Shape Games' whole toolkit for UX development and player engagement as part of the agreement. Through this partnership, Paf will be able to enhance its product experiences and user interface, resulting in a more interactive and user-friendly betting platform. Enhancing User Engagement with Cutting-Edge Technology Paf joins a growing list of Kambi partners benefiting from Shape Games’ highly customizable front-end technology, including BetCity, betJACK, BetWarrior, and Svenska Spel. Shape Games’ technology is designed to deliver bespoke user journeys that cater to the evolving demands of modern bettors. Martin Mouroux Dam, Managing Director at Shape Games, expressed his enthusiasm for the partnership: “We are delighted to have put pen to paper on this partnership with Paf, collaborating on compelling user journeys with one of Europe’s leading operators via our next generation sportsbook SDK.” He highlighted the significance of this collaboration, noting that Paf was Kambi’s first customer back in 2010. “It is a fantastic landmark for Shape Games to have deepened the Kambi Group’s relationship with one of its most long-standing customers.” Paf’s decision to integrate Shape Games’ front-end technology underscores its commitment to enhancing the user experience. The operator aims to strengthen customer engagement through Shape Games’ fully-native front-end solutions, known for their agility and effectiveness in improving player retention. Sara Björk-Södergård, Chief Information Officer at Paf, emphasized the importance of this partnership: “We are always looking for ways to enhance the products and services we offer to our customers. Partnering with Shape Games to boost our customer engagement capabilities with their fully-native front-end technology was a natural choice.” She added, “We look forward to working closely with Shape Games as we deliver a top-class betting experience for our customers.” By joining forces, Shape Games and Paf are set to redefine the betting landscape in the Nordic region, blending innovative technology with a commitment to top-tier user engagement.

Paf Consulting Abp

Shape Games and Paf Team Up to Enhance Betting Experience

Paf Acquires 888’s Latvian Brands WilliamHill.lv and MrGreen.lv