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Through its subsidiary GBO Italy S.p.A., Lottomatica Group has purchased BetFlag S.p.A., a key player with over 20% market share, in a strategic move intended to strengthen its position in the Italian gambling sector. This acquisition demonstrates Lottomatica's dedication to growing its brand portfolio, especially in the profitable online gaming industry. BetFlag will go on as a separate brand in spite of the takeover. But the incorporation of Hacksaw Gaming's creative themes and graphics is expected to improve the online gaming experience and blend in well with BetFlag's current product line. Expanding Slot Offerings with Hacksaw Gaming Portfolio There will be a significant number of slots from the Hacksaw Gaming portfolio available in BetFlag's casino sector, which is well-known for its wide variety of slots. The games that are integrated within the BetFlag platform include well-known titles like "Wanted Dead or a Wild," "Densho," and "R.I.P City." Speaking about common objectives and reciprocal advantages, Hacksaw Gaming CEO Marcus Cordes was upbeat about the collaboration. He said, “This collaboration stands on a number of shared incentives. With BetFlag, we can expect spectacular growth, while the players can enjoy a variety of Hacksaw content”. Though he promises gamers a better gaming experience, he expects both businesses to develop significantly. The partnership was praised by Laviero Saganeiti, Casino Project Manager at BetFlag, who also emphasized how interesting and creative Hacksaw Gaming's products are. He highlighted, “These games express the dynamism and engagement we have not seen in the market for some time. Moreover, the young team is always available and ready to receive feedback for the development of new products. It’s going to be a banger!” A significant turning point in the Italian gambling scene has been reached with Lottomatica Group's acquisition of BetFlag. This transaction signifies the consolidation of important players and the launch of thrilling new gaming opportunities for players.

BetFlag

Hacksaw Gaming and BetFlag Announce Collaboration in Italy