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SIS (Sports Information Services), the premier provider of 24/7 live betting content, has inked a significant agreement with bet365, its long-time partner, to introduce its extensive eSoccer portfolio across all regulated markets, enhancing the operator’s global esports offerings.
The integration of H2H Global Gaming League™ eSoccer matches will provide bet365 users with increased betting options, proven to enhance engagement and margin. This move significantly strengthens SIS’ Competitive Gaming portfolio worldwide, with eBasketball already in action.
SIS’ H2H Global Gaming League™ is tailored for sportsbooks, delivering superior margins, potentially adding up to 10% in value for operators. All eBasketball and eSoccer matches feature professional gamers and are produced in-house at SIS’s UK-based secure studios.
Competitive Gaming is the only product endorsed by the Esports Integrity Commission (ESIC) with Gold Standards accreditation. This rigorous standard ensures unparalleled levels of integrity and safety, with trained referees overseeing every contest.
Paul Witten, Managing Director EMEA at SIS, commented, “We are very pleased to launch our eSoccer product as part of our long-term partnership with bet365. It is evident that customers have taken to our fast-paced, highly competitive short-form action and engage with the many available betting opportunities and we expect this to continue with the integration of our complete Competitive Gaming offering across regulated markets.”