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bet365 has launched online sports betting in France after securing a license from Autorité Nationale des Jeux, with access now open through bet365.fr and its mobile apps.
Good to Know
France gives bet365 a fresh regulated market at a busy sports moment. The operator has gone live with its sportsbook, while online poker and horse-race betting will come later.
The timing works well for brand visibility. bet365 enters before several major events and already has a link to European football as an Official Global Partner of the UEFA Champions League.
The French product includes Bet Builder across 16 sports, letting players combine picks from the same match, including winner, total goals, and named goalscorer markets. Cash Out is also available, so customers can settle part or all of a bet before full time.
Sub On Play On keeps player bets active after substitutions. bet365 said both Sub On Play On and Bet Builder also apply during extra time in knockout games. Bet Tracker and Match Live add live stats, wager updates, and event information.
Alex Sefton, bet365 Global Chief Marketing Officer, said:
“bet365’s expansion strategy has always been built around combining the scale, technology, innovation and expertise of a global brand with the understanding and appreciation of local customs and culture.
“Our arrival in France will be no different. We’re thrilled to create a product and experience tailored specifically for French players, within a framework fully compliant with the requirements of the French National Gaming Authority.”
Responsible gambling sits inside the local setup. Along with ANJ-required tools, bet365 offers gambling controls, self-exclusion, voluntary bans, and its Early Risk Detection System, which monitors activity for signs of possible harm.
The company also partnered with ARPEJ, Association de Recherche et de Prévention des Excès du Jeu, to support players who show signs of problem gambling.
Founded in 2000 in the United Kingdom, bet365 now serves more than 120 million customers across regulated markets in Europe, North America, South America, and Oceania.