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Sportsbook and iGaming operator Rivalry has expanded its payment offerings by integrating $TRUMP, a cryptocurrency tied to President-elect Donald Trump and built on the Solana blockchain. This move marks another step in aligning the brand with innovative payment solutions and internet culture.
The launch of $TRUMP coincided with the U.S. Presidential Inauguration, making its debut a viral moment. Rivalry swiftly added this cryptocurrency to its platform less than 24 hours after its release. Customers in jurisdictions covered by Rivalry’s Isle of Man license can now use $TRUMP for transactions.
In a statement, Rivalry explained the decision: “$TRUMP as a payment method will be available to Rivalry users in jurisdictions which apply to the Company’s Isle of Man license only.”
Steven Salz, Co-Founder and CEO of Rivalry, praised the rapid rollout of $TRUMP. “Meme coins are attention monetized, and the release of $TRUMP just days before an Inauguration is a quintessential internet and crypto culture-driven moment which enabled it to eclipse $30 billion in fully diluted value shortly after its debut.
“Rapidly deploying $TRUMP as a deposit method in less than 24 hours is a testament to our ability to identify and lean into these universal cultural moments, layer it into our core crypto gambling experience, and deliver first-of-its-kind experiences to our users,” Salz added.
Rivalry operates Casino.exe, a cutting-edge virtual platform featuring original and third-party titles. This interactive interface offers games like Penalty Shootout, Bomb Squad, Wheel of Time, and Courier Sweeper. Designed to elevate online gambling, Casino.exe integrates innovation and engagement, resonating with modern gaming audiences.
By introducing $TRUMP as a payment option, Rivalry reinforces its commitment to staying ahead in the dynamic gaming and cryptocurrency spaces. This latest integration aligns with the company’s mission to provide unique and culturally relevant experiences to its users.