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PrizePicks, a leading North American daily fantasy sports (DFS) operator, has recently announced a new partnership with the Dallas Stars, marking its inaugural venture into the National Hockey League (NHL) franchise collaborations. This strategic alliance is set to provide PrizePicks with enhanced brand visibility through the integration of its brand in Stars’ game broadcasts and the utilization of the team’s logos. Furthermore, this partnership will present fans with exclusive VIP experiences, enriching their engagement with the game.
Adam Wexler, the CEO and Co-Founder of PrizePicks, expressed enthusiasm about the collaboration, emphasizing the opportunity to deepen the company’s presence in the Texas market. He highlighted the partnership’s potential to boost the brand’s visibility alongside the esteemed Dallas Stars franchise, noting, “Texas is one of our most highly engaged markets, and hockey is one of our fastest growing segments. This partnership will accelerate our ability to enhance the gameday experience for fans.”
On the side of the Dallas Stars, President and CEO Brad Alberts shared his excitement about the partnership’s role in amplifying fan engagement. Alberts underscored the team’s commitment to providing an unparalleled game day experience, stating, “Elevating the game day experience for our fans will always be a top priority for us. We’re excited about our partnership with PrizePicks, and we look forward to engaging with fans in this new and unique way.”
The partnership coincides with the launch of PrizePicks Arena, a peer-to-peer fantasy sports title that is now available in select states across the US. This new offering enables players to compete against each other, showcasing their sports knowledge and strategy, and further enriches the PrizePicks platform by extending the interactive sports entertainment experience within its community.
Last week, PrizePicks reached a settlement with the New York State Gaming Commission, agreeing to stop its cash competitions in New York and to pay a settlement fee of nearly $15 million.