Pro League Network (PLN) has teamed up with SGG Media, a sports media marketing firm, to leverage its extensive network of 2,104 sports micro-influencers and almost 60 million followers. This collaboration aims to boost PLN’s sports content visibility through targeted social media campaigns. PLN, known for blending diverse sports content with social media creators, offers an engaging watch-and-wager betting experience. Its content includes unique sports like the Slapfight Championship and partnerships with major sportsbooks such as DraftKings, bet365, and Betfred for wagering opportunities.
PLN co-founders Mike Salvaris and Bill Yucatonis shared their vision, stating, “Pro League Network’s goal is to introduce fun, live, betable, professional sports events to a new generation of players. These types of sports are fun for groups of fans to stream and watch in their own physical and online communities.”
Adding to the partnership’s potential, SGG Media CEO Troy Paul remarked, “Many of Pro League Network’s events offer legal wagering our targeted micro-influencer social media sports fan audience may find interesting and entertaining. The sports offered may be something you have never seen before, but they are compelling, and you can’t turn away once these events start streaming! We aim to modernize sports entertainment by capitalizing on the exploding live streaming sports wagering market. SGG Media’s experience in social media, excellent portfolio of highly engaged micro-influencer content creators, and unique marketing approach are leading this new chapter in the history of alternative sports.”