PrizePicks Receives New York Approval for Interactive Fantasy Sports License

PrizePicks has received formal approval from the New York State Gaming Commission (NYSGC) to operate interactive fantasy sports contests in the state. The decision makes New York the 16th jurisdiction to confirm that PrizePicks’ offerings qualify as games of skill under fantasy sports law.

Good to Know

• PrizePicks gained approval after extensive collaboration with New York regulators.
• The new peer-to-peer Arena model will launch for eligible New York users in the coming weeks.
• The company is expanding its “It’s Good to Be Right” campaign featuring major sports personalities.

CEO Mike Ybarra said the company’s return to New York marks an important milestone:

“New York is home to some of the most passionate sports fans in the country, and we know they will be excited to have PrizePicks bac. We’re thrilled to offer a great entertainment experience that elevates how they engage on game day and beyond.”

PrizePicks reached this stage following a legal settlement with the NYSGC in 2024. Since then, the operator has worked closely with regulators to align its contests with updated fantasy sports requirements introduced in 2023. These new rules emphasize transparency, player protection, and skill-based contest structures.

Head of Public Policy and Chief Legal Officer Jason Barclay said:

“We want to thank the New York State Gaming Commission for their collaboration and recognition of our peer-to-peer offering as a fantasy sports contest. We worked diligently to design a game that meets the Commission’s rigorous standards, and New York’s decision underscores the idea that innovation in fantasy sports can thrive within a clear regulatory framework.”

PrizePicks plans to debut its Arena model in New York in the coming weeks. The Arena format allows participants to compete directly against other users rather than the operator itself, creating a skill-based environment distinct from “against-the-house” pick’em games that have faced tighter oversight nationwide.

Alongside regulatory progress, PrizePicks continues to grow its marketing presence. The company is set to release a new edition of its “It’s Good to Be Right” campaign, featuring Allen Iverson, Candace Parker, Drew “Druski” Desbordes, and Sam Richardson. The campaign focuses on the energy and community that fantasy sports bring to fans, blending humor, competition, and pop culture appeal across social media platforms.

With its license secured and the Arena model ready to launch, PrizePicks is positioning itself to capture a large audience of New York sports fans eager for interactive, skill-based contests.