PrizePicks Tips Off New NBA Campaign With Iverson and Parker

As basketball fans gear up for another NBA season, PrizePicks is rolling out a new wave of its “It’s Good to Be Right” campaign — this time blending sports, culture, and humor through a social-driven ad series featuring Allen Iverson, Candace Parker, Druski, and Sam Richardson.

Good to Know

• The campaign centers on the new PrizePicks Feed, a feature that lets users follow friends’ picks in real time.
• Basketball legends Iverson and Parker headline the ads alongside comedian Sam Richardson and influencer Druski.
• Users now get player profiles showing personal stats and activity within the app.

The latest round of commercials highlights how PrizePicks’ new social tools bring fans together in a more interactive way. In one of the main spots, Iverson and Richardson play off each other’s personalities, with Richardson humorously mimicking the former NBA icon while showing how to use the platform. Other segments featuring Parker and Druski dive into the new social feed, where players can see what others are picking — and maybe borrow a little inspiration.

Mike Quigley, the company’s Chief Marketing Officer, said:

“We are thrilled to team up with basketball and cultural icons to showcase our new social features, making it simpler than ever to get in on the action with PrizePicks. These humorous spots show off that ‘It’s Good to Be Right,’ even if that means leaning on the knowledge of your friends.”

Connecting Fans, Culture, and Competition

PrizePicks’ refreshed campaign leans on the personality and energy of its ambassadors. Iverson brings his trademark flair to the ads, describing it as an extension of what he’s always shared with fans: “the crossover, the swagger, the headband.” He added, “This campaign lets me bring that same vibe. It’s about hoops, culture and me having fun with the fans.”

Candace Parker, one of the most respected figures in basketball, also praised the campaign’s collaborative spirit:

“One thing I know about PrizePicks players is that they know ball and they love to win. I know a thing or two about winning, and this campaign is all about teaming up and getting in on the action together.”

The centerpiece of the campaign — the PrizePicks Feed — gives users a live view of what friends and community members are betting on, turning sports predictions into a social experience. The new player profiles feature complements this by showing users their own stats, making it easier to track performance, share success, and connect with others on the platform.