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Leading provider of B2B ultra-low latency sports broadcasting, iGameMedia, is pleased to announce a comprehensive multi-year partnership with Pragmatic Play. Through the usage of iGameMedia’s ONEPlatform streaming technology, which offers extremely low latency for a better user experience, this cooperation seeks to transform sports streaming.
A completely integrated streaming solution has been revealed by iGameMedia and Pragmatic Play, simplifying access to all sports streaming material without requiring several integrations. This breakthrough drives the popular in-play betting system, improves change management, and drastically shortens integration times.
The iGame ONEPlatform boasts established integrations with major content providers such as Infront bettor, StatsPerform, IMG Arena, Genius Sports, and SportRadar. This integration offers sportsbooks and platform providers a content gateway to a diverse array of sports content, simplifying the streaming landscape.
Addressing challenges associated with live streaming and event data mapping, iGameMedia introduces ONEMap. This innovative solution employs a single API instance, eliminating the need for customers and suppliers to manually map IDs from different API sources. ONEMap utilizes AI and ML technology, achieving a remarkable 99.7% accuracy in the first-time mapping process.
The ONEMap product tackles industry-wide issues, including non-standard team name conventions. With PSG or Paris Saint Germain being recognized as the same team, ONEMap’s AI model ensures accurate identification, reducing the need for manual intervention.
Pragmatic Play, a key player in the iGaming industry, launched its Sportsbook product in October, offering a comprehensive iGaming solution encompassing sports betting, slots, live casino, and virtual sports. The collaboration with iGameMedia enables Pragmatic Play to utilize the ONEPlatform solution, providing customers with a streamlined managed services solution and robust live streaming support.
Gareth Crook, Pragmatic Play’s VP of Sports, emphasized the partnership’s significance, stating, “Operators now have access to an unrivaled portfolio of ‘always on’ official live video streaming content from the world’s highest profile sports events and competitions. This delivered at ultra-low latency provides an enhanced betting experience to Sportsbook bettors.”
Chris Cousin, the Commercial Director of iGameMedia, highlighted the partnership’s dedication to innovation while expressing his joy at working with Pragmatic Play. This partnership offers a better and more unified approach to the sportsbook industry, which is a major step in changing the sports streaming scene.