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The International Basketball Federation (FIBA) has made the important decision to expand its partnership with sports data and technology specialist Genius Sports. Under the terms of the expanded collaboration, which is scheduled to last for an extra ten years until 2035, Genius Sports will use its cutting-edge computer vision technology and AI-driven skills to completely transform international basketball leagues.
With cutting-edge technology, Genius Sports—known for its creative solutions—will completely transform the basketball industry’s data and video environment. The business wants to provide a unified, networked system that synchronizes and automates video creation and the gathering of real-time game information. Advanced player tracking will be incorporated into this project, which will be revolutionary for National Federations and FIBA Leagues.
In the realm of basketball, Genius Sports is set to launch an automated player tracking system driven by artificial intelligence. This technology development will significantly improve the basketball experience by providing users with access to advanced coaching tools, analytics, automated officiating, and broadcast augmentation capabilities.
Genius Sports will firmly establish itself as FIBA’s official data & video capture and production partner under the terms of the extended agreement. In addition, the sports data expert will represent FIBA as its official innovation and technology partner starting in 2025, demonstrating the organization’s dedication to promoting technological innovation in the basketball community.
The almost two-decade relationship between FIBA and Genius Sports was highlighted by FIBA secretary general Andreas Zagklis, who also voiced hope about the beneficial effects of the company’s automated solutions on National Federations and Leagues. Zagklis emphasized the basketball ecosystem’s potential for cost savings and revenue development.
Mark Locke, CEO of Genius Sports, echoed Zagklis’ enthusiasm, characterizing the extended partnership as a “landmark” collaboration. Locke underscored the transformative potential of Genius Sports’ AI-driven system, emphasizing its role in automating data and video collection while providing top-tier player and team tracking data.
The collaboration, which began in 2004, has been crucial in supplying state-of-the-art tools like FIBA LiveStats and FIBA Organizer to FIBA Leagues and National Federations throughout the globe. The continuous cooperation is an indication of a mutual dedication to technical innovation and progress in the domain of international basketball.