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The first-ever Code Handbook was released by the Betting and Gaming Council (BGC) to commemorate its fifth anniversary. This extensive handbook highlights the industry’s continuous commitment to improving standards for safer gaming by combining 20 different rules with 100 measures. Every optional norm that BGC members accept as part of their membership, including the general BGC Code of Conduct, is described in the Handbook.
The BGC’s new Code Handbook compiles standards that extend beyond the regulations mandated by the Gambling Commission. While three of these codes have been integrated into License Conditions and Codes of Practice (LCCP) for BGC members, the majority represent voluntary commitments to ensure higher standards of practice.
Beyond these current measures, the BGC collaborates with the government and regulator on over 50 additional initiatives following last year’s White Paper on gambling reform. These projects include advanced, frictionless spending checks, developing an industry ombudsman for improved customer redress, and expanding the Bank Transfer Block project to empower consumers with greater control over their spending.
At its core, the Code Handbook is centered on safer gambling, including essential pledges related to advertising, promoting responsible gambling tools, and directing support to those in need. These standards apply across the BGC’s broad membership, which includes land-based casinos, high-street bookmakers, and leading online gaming operators.
BGC CEO Grainne Hurst commented, “I am delighted to announce this new Code Handbook, which comprises over five years of determined work to raise standards across the board.” She highlighted the significance of the fifth anniversary milestone, noting that it demonstrates the industry’s sustained commitment to creating a safer gambling environment. “With 20 Codes covering 100 measures, this comprehensive document is the concrete demonstration of our members’ determination to deliver world-class standards.”
The Handbook is part of the BGC’s effort to counteract the growing black market in unregulated gambling, which lacks the rigorous standards found in the regulated sector. According to a recent BGC study, around 1.5 million Brits bet with unlicensed operators annually, with approximately £4.3 billion at stake in this unsafe market.
Among the measures highlighted is the “whistle-to-whistle” ban on TV betting ads during live sports before 9 p.m., which has successfully reduced the number of betting ads seen by children by 97%.
As Hurst concluded, “This Handbook is not the final word on this work. Our commitment to raising standards does not stop here.” With initiatives like these, the BGC aims to build a sustainable and globally respected gambling sector, setting an industry benchmark for stability, growth, and safety.