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EveryMatrix’s OddsMatrix sportsbook and full turnkey solution, which includes a casino platform, player administration, a payments module, and affiliate software, will improve the bet-at-home operation by increasing revenues and efficiencies.
EveryMatrix’s largest sports customer in terms of revenue and brand value will be Bet-at-home. The agreement applies to all markets where bet-at-home presently operates, including its main regulated German market.
The bet-at-home MGA licensed business launched off the two-phased debut, with the German regulated business following shortly after.
Bet-at-home, founded in 1999 and listed on the Frankfurt Stock Exchange since 2004, is a household name in Germany, Austria, and many other markets, with strong roots in the sports business and over 5.5 million registered clients globally. It is a market leader in various European nations and one of the industry’s most reputable bookies.
EveryMatrix announced today that it was awarded a public tender to supply the Hungarian state-owned gaming and lottery operator Szerencsejáték Privately Held Company Limited with an end-to-end suite of cutting-edge digital sports betting software solutions and services for its online brand TippmixPro in 2023.
Ebbe Groes, Group CEO of EveryMatrix, said:
“Going live with bet-at-home is a huge milestone for both our OddsMatrix sportsbook platform and for the business as we celebrate our 15th anniversary. OddsMatrix is rapidly becoming recognised as the must-have modern sportsbook platform technology for global, tier-1 brands.
“We have established a second-to-none relationship with our partners at bet-at-home and thank them for putting their faith in us, and in what we truly believe to be a market-leading product that will not only contribute to their ongoing success, but also propel their sports offering to the next dimension.”
CEO of bet-at-home, Marco Falchetto, added:
“We have been thrilled with the results EveryMatrix have achieved within our casino division, therefore we are delighted to extend this to integrating their proven sportsbook platform and services and pushing the go live button!
“The combination of their outstanding track record, best-in-class technology and enormous expertise made this an easy choice and we look forward to generating exceptional results together.”