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Shape Games, a prominent gaming development company, has announced its collaboration with BetCity, a leading Dutch online sportsbook and casino operator owned by Entain Group. The partnership commenced with the successful launch of new native mobile apps in August 2023, bringing a fresh dynamic to the Dutch gaming scene.
The Netherlands legalized online sports betting and casino gaming in October 2021, and BetCity was among the first operators to venture into the newly-opened market. With sportsbook services from Kambi and Player Account Management (PAM) and Casino offerings from Oryx, BetCity quickly secured a robust position with its web desktop and web mobile platforms.
Now, the operator has further enhanced its digital presence by collaborating with Shape Games for the development of native mobile apps for both iOS and Android devices. This move allows users to access dynamic sportsbook and casino offerings seamlessly while on the go, courtesy of Shape Games’ cutting-edge technology.
The launch of BetCity’s app comes at a time when the Dutch gaming industry faces significant challenges. The Netherlands has recently imposed a ban on advertising in the sector, effective from July 1, making it tough for new operators to gain traction. Nevertheless, both Shape Games and BetCity remain committed to delivering a safe, enjoyable, and responsible gaming experience to Dutch players.
Léon Voogt, Product Director at BetCity, expressed his excitement about the new app, saying, “We are excited to finally launch our app into the wider world. An app has been on our wishlist at BetCity right from the start, and we’re thrilled that it’s now complete! It was important for us to be able to offer our entire product portfolio in one app, including a sportsbook, casino, and live casino – all in one place. This made the development process a challenge, but with Shape Games, we found an excellent partner who helped us bring this vision to life. We are confident that with this app, we can provide an even better experience for our players and have faith in a successful partnership between Shape Games and BetCity.”