Pragmatic Play Expands African Presence with Betfounders Partnership

Pragmatic Play’s extensive library of slots, live casino, and virtual sport content will be included into the Betfounders platform as part of the cooperation. Through this connection, operator partners will have access to a wide range of highly regarded content, including hits like Sugar Rush, Sweet Bonanza, and Gates of Olympus.

Fostering Growth in Targeted Markets

Pragmatic Play’s aim of expanding throughout Africa after Latin America, especially in important markets like Kenya, Tanzania, Uganda, and Ghana, has reached a new milestone with this cooperation. In an effort to increase its footprint around the continent, the organization has been aggressively seeking collaborations.

Rami Abi Ramia, VP of Africa at ARRISE Powering Pragmatic Play, expressed confidence in the partnership, stating, “Partnering with ambitious brands in Africa has been a key focus for Pragmatic Play, and this deal is another statement of intent for the provider.” Ramia highlighted the robust multi-product portfolio that Pragmatic Play offers, affirming its appeal to diverse demographics.

The multi-product offering from Pragmatic Play is crucial to improving the gaming experience for gamers of all demographics, according to CEO of Betfounders Artur Harutyunyan. He was certain that the alliance will open up new doors for Betfounders and Pragmatic Play in the African market.

Harutyunyan stated, “Our partners will be able to provide exceptional content to their customers, and we’re confident this deal will be a catalyst for growth in Africa for both us and Pragmatic Play.”