Play’n GO Expands Italian Presence Through Strategic Partnership with William Hill

To strengthen its position in the Italian market, Play’n GO, a leading provider of casino entertainment worldwide, announced a strategic partnership with William Hill. The successful launch of “Book of Dead” in William Hill FOBTs throughout the UK earlier this year demonstrated the strong worldwide connection between Play’n GO and William Hill, which is now strengthened by this agreement.

Italian gamers will now have access to Play’n GO’s vast gaming library, which includes beloved titles like Tome of Madness, Rise of Olympus, and Book of Dead, on the William Hill platform thanks to the deal. By improving the gaming environment and giving players a varied and interesting experience, this action highlights a shared commitment to the Italian market.

Michele Stefanelli, Sales Leader, LATAM and Southern Europe at Play’n GO, expressed the significance of the Italian market, stating, “The Italian market is very important to Play’n GO, and we’re pleased to continue our growth in the region with William Hill, who we’ve already had enormous success with around the world. We’re committed to providing Italian players with the best online casino experience possible, and this partnership with William Hill is another big step in that direction. We’re confident that William Hill’s Italian players will love the opportunity to engage with our content, and we look forward to many years of success together.”

Excited with the addition of Play’n GO games to their portfolio, Valerio Micchio, Head of Commercial at William Hill Italy, reiterated the same. Micchio emphasized how the two businesses’ principles overlap and how committed they are to providing gamers across the world with a safe and exciting gaming experience.

Play’n GO and William Hill have taken a calculated risk by joining forces in an attempt to increase their market share in Italy, and they hope that their alliance will be successful.