MuchBetter Partners with Kindred Group

Award winning iGaming payments company, MuchBetter today announced a new global partnership with Kindred Group. Its payment app will be made available to across all Kindred brands, starting with Unibet, Bingo.com and Maria Casino. Kindred is one of the largest online gambling operators in the world, and selected MuchBetter for its user experience, security features and low transaction fees. Kindred is quickly expanding its operations especially in parts of Europe and North America and needed a payment partner that could help navigate complex regulatory requirements in both regions.

What sets MuchBetter apart from other payment apps is that it only charges operators based on a player’s net deposits over a months’ time. This significantly cuts transfer fees, which is especially important for VIP players. While this was a key consideration for Kindred, there was also growing demand among its players to include MuchBetter as a new payment option.

MuchBetter founder and CEO, Israel Rosenthal said:

“When an iGaming operator grows rapidly across lots of different regions at the same time, it needs a trusted payment partner with an agile team and experience navigating challenging regulatory requirements.”

“This is what we offer to all our operators, and we are excited to work with such a big iGaming brand in Kindred. We set up MuchBetter to meet the needs of operators and players alike. To hear that Kindred players specifically requested MuchBetter as a new payment option is testament to our growing reputation in the industry among players.”

Phaedra Debattista, Kindred Group’s senior payments solutions manager commented:

“We are committed to offering players a better and safer way to gamble. We listened to our players and chose MuchBetter as a new payment partner for its seamless and secure user experience. MuchBetter’s regulatory expertise in our key regions and unique commercial model were also important considerations, and where the team has been incredibly helpful already.”