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Michigan regulators have launched a new youth gambling prevention campaign aimed at schools, families, coaches, and community groups across the state.
Good to Know
The Michigan Gaming Control Board is taking its responsible gambling message deeper into youth sports, classrooms, and local communities with Don’t Bet on Your Future, a statewide campaign focused on underage gambling prevention.
The campaign adds to Don’t Regret the Bet, the regulator of Michigan said. While that earlier effort covers responsible gambling choices for adults, Don’t Bet on Your Future centers on children and teenagers growing up around sports betting, online casino, and wider gambling advertising.
Michigan allows online sports betting and online casino only for people aged 21 or older. Some land-based tribal casinos allow entry at 18 or older, but the MGCB said gambling must remain “strictly for adults only.”
A new television ad forms part of the campaign. In the commercial, a teenager tries to place a bet on a phone before the world around them pushes back. The ad ends with the Don’t Bet on Your Future tagline.
The MGCB also plans to fund local prevention work. Youth booster programs may receive up to $4,000 when they share MGCB-approved messages about underage gambling risks. Those messages can appear across social media, school newsletters, scoreboards, and event programs.
Henry Williams, executive director of the MGCB, tied the campaign to wider concerns about gambling exposure among younger people. He said:
“According to the National Council on Problem Gambling, nearly two-thirds of American adults report having gambled before the age of 21 – and young people in Michigan are no exception. Don’t Bet on Your Future is about building a statewide community of education and prevention – one that runs through our schools, our coaches, our parents, and our neighborhoods.
“We are committed to ensuring the next generation understands the real risks of gambling before they ever place a bet.”
More funding will follow through the Gambling Education and Prevent Grant Program. Local schools, colleges, and community organizations can apply before the next school year. Approved programs will receive money to create gambling awareness education tied to Michigan gambling laws, problem gambling, mental health risks, financial harm, and support resources.