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The Rizk casino brand has been successfully launched in Germany by Gaming Innovation Group (GiG). The entrance into the German market, powered by GiG’s recognized platform, follows the brand’s compliance with the country’s newly consolidated online gambling legislation. GiG’s continuous cooperation with Betsson is strengthened, as is GiG’s position as a market leader in the B2B arena.
Betsson bought GiG’s B2C assets, including the Rizk casino brand, as part of the Zecure transaction, which closed in April 2020. The debut of Rizk in Germany expands the existing relationship, which now includes several brands in nine regulated jurisdictions across Europe and Latin America. Rizk intends to prosper in the German market by leveraging the expertise and market knowledge of its seasoned workforce.
GiG’s B2B platform has been recognized with important industry awards for its adaptation to complicated regulated markets such as Germany. The platform, which combines vast industry experience with agile technology, is designed to easily manage changes in regulatory frameworks. GiG’s dedication to compliance has gained the company regulatory approval in 29 global regions, with an additional eight in the works, providing prospects for expansion while assuring the greatest levels of consumer safety.
Following the introduction of the Fourth State Treaty on Gambling in July 2021, the German iGaming industry has seen considerable legislative changes. Previously controlled at the state level, the formation of the national regulator, the Gemeinsamen Glücksspielbehörde der Länder (GGL), on January 1, 2023, represents a change towards centralized governance. This legislative revamp is intended to create a stable platform for operators and providers, putting Germany on track to become Europe’s largest iGaming market in the coming years.
The quality of GiG’s platform, technology, and managed services teams, according to Marcel Elfersy, Chief Commercial Officer, has fostered a beneficial cooperation with Betsson. GiG is committed to helping its partners grow and exceeding their expectations by providing localized and personalized services. This dedication has cemented GiG’s status as a B2B market leader.
The importance of Rizk’s return to the German market is emphasized by Andrew Valenzia, Commercial Director at Betsson, who describes it as a fantastic milestone for Betsson Group. Valenzia emphasizes the company’s commitment on offering a secure, sustainable, and outstanding gaming experience to German customers. The expansion into Germany highlights Betsson and GiG’s solid cooperation, with GiG continually exceeding expectations and providing exceptional services.