FanDuel Casino has launched Love Island: Unlocked, the second game in its exclusive multi-game partnership with ITV Studios and the Love Island franchise.
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FanDuel Casino is leaning harder into branded online casino content with Love Island: Unlocked, a new slot built around one of the most active reality TV fanbases. The game follows Love Island Reel Vibes, which launched in December 2025 as the first title in the FanDuel and ITV Studios partnership.
The new game brings Villa-style features into a casino format rather than just using the Love Island name on the reels. White Hat Gaming built Love Island: Unlocked with a Select-A-Character mode, a first for FanDuel slot games, letting players choose an Islander-style role before the spin action plays out.
FanDuel also added random modifiers tied to well-known Love Island moments. “Bombshell in The Villa” adds bonus symbols to the reels, while “Dumping Night” refreshes the reels to create stronger win chances. Those features help the slot feel closer to a Love Island product, not just a standard branded skin.
The launch also lines up with the summer TV cycle. Love Island has built much of its US and UK audience around summer viewing, social media clips, and weekly fan conversation. FanDuel can use that timing to reach casino players and entertainment fans at once.
Daniele Phillips, Senior Vice President of Marketing at FanDuel Casino, said:
“As America’s #1 iGaming operator, we are constantly looking for innovative ways to bring fresh entertainment experiences to our customers while reaching new audiences. Love Island is known for having an incredibly passionate and engaged fanbase and with this latest launch, we’re continuing to bring the spirit and thrill of the franchise to players in new ways, exclusively on FanDuel Casino.”
For FanDuel, the commercial logic is clear. Online casino operators keep looking for exclusive content because slots are easy to copy in feel, themes, and mechanics. A recognizable TV franchise can help a casino app create more reason for players to choose one lobby over another, especially in states where several major operators compete with similar game libraries.
Ariana Madix adds another familiar face to the campaign. She hosts Love Island USA, and her involvement gives the slot a direct tie to the show audience. Peacock previously brought her into the franchise as host after her wider rise from Vanderpump Rules, which helped connect Love Island with a broader reality TV crowd.
Ariana Madix, Host of Love Island USA, said:
“Love Island has become a defining part of summer entertainment, so launching Love Island: Unlocked alongside the premiere of the new season feels like the perfect fit. It’s incredible to see so many iconic moments and fan-favorite elements from The Villa woven into the game in a way that creates an immersive experience that truly captures the energy, excitement and fun viewers love about the series.”
The ITV Studios side of the deal runs through Zoo 55, the studio gaming division tied to the Love Island casino rollout. FanDuel first announced the exclusive partnership with Zoo 55 in December 2025, with more Love Island casino titles planned from the start.
Steve Watling, SVP Gaming at Zoo 55, ITV Studios, said:
“This new slot game is feature rich and a great gaming experience for fans of Love Island to enjoy”
Lex Scott, VP Gaming at Zoo 55, ITV Studios, said:
“White Hat have bought their A-game for the second product launch of FanDuel’s stellar roadmap and we are so excited to see FanDuel working with Ariana”
FanDuel is also using promotions around the launch. Throughout June, FanDuel Casino plans free reward box drops and access to a $500,000 prize pool. The campaign also includes the Ultimate Island Giveaway sweepstakes, with a luxury trip for two to Fiji.
The game is available in New Jersey, Pennsylvania, Connecticut, West Virginia, Michigan, and Ontario. That list covers some of the largest legal online casino markets in North America. It also gives FanDuel a wider runway than a single-state launch, which matters for branded slots that depend on TV reach and fan recognition.
Branded slots have become more important in regulated online casino markets because operators need exclusive reasons to bring players back. Sportsbook brands often compete on odds and bonuses, but casino apps can also compete through licensed games, celebrity tie-ins, sweepstakes, and TV partnerships.