Arizona Launches First Statewide Gambling Awareness Effort in 2025

The Arizona Department of Gaming (ADG) has rolled out a statewide public education campaign designed to protect consumers, raise awareness, and reduce the risks linked to unregulated gambling. Officials describe it as the first program of its kind in the state, marking a new chapter in Arizona’s responsible gaming efforts.

Good to know

• The ADG has been the state’s gaming regulator since 1995.
• Campaign content will run in English and Spanish across multiple media platforms.
• A new “Check Your Bet” tool lets players verify licensed operators and access help.

The campaign begins with public service announcements created in partnership with the Arizona Media Association. These messages will be broadcast on television and radio, appear in newspapers and magazines, and reach audiences through digital channels.

ADG Director Jackie Johnson said:

“We are proud to celebrate 30 years of providing world-class gaming regulation and consumer protection. This campaign is about empowering Arizonans who choose to participate in gaming with the knowledge to make informed, responsible decisions. As illegal and unregulated options on the market increase, the Check Your Bet webpage serves as a key resource for the public to verify licensed operators and access support.

By directing viewers from our PSAs to this tool, we’re helping ensure people not only play safely, but also know where to turn if they or a loved one are struggling with problem gambling.”

Regulatory Enforcement Actions

Alongside the campaign, the ADG has been cracking down on unlicensed operators. Recently, it issued cease-and-desist letters to several entities accused of illegally targeting Arizona residents. Those contacted include ReBet, Novig, Dallas Safari Club, Fanthem, Stake.US, BettorEdge, and High 5.

The regulator determined these operators were conducting business without an Arizona gaming license, with some based within the United States and others operating internationally.