Betting Promotion, the Swedish sports betting solutions company, has been preparing for the World Cup in Brazil by launching a number of new clients as well as their in-house trading. These two things has led to increased revenues for the company and higher margins for the operators using their services.
“We have been working hard improving our proprietary trading, which has helped our Bookmaker clients see further improved margins. Only last year we highlighted how we were matching the established groups with 11% margins. Now we are seeing many clients achieving over 16%. During a time when other bookmakers have been announcing poor trading figures due to results our clients seem to have been bucking the trend." Richard Hogg, Chief Marketing Officer of Betting Promotion said in a press release.
"Since ICEi I have been working on introducing 14 new clients to our platform. This includes software providers, operators, existing and new. Our client portfolio is truly global and innovative. We have clients in Nigeria, Asia, Bulgaria, Turkey as well as those offering Bitcoin only propositions. In addition we are about to launch a group running hotels and cruise liners which will be interesting." Hogg explained.
"We have proven time and time again that our unique pricing and risk management systems benefit our clients. We pride ourselves on quality rather than quantity. That said, the team is currently in the process of developing substantially more markets for basketball and tennis as these are two growth areas, but it is important we get the pricing structure right before we go live”
“It is going to be interesting in the future as mobile takes over desktop. Our main markets are very successful, and this is where we see the future in having accurate pricing. Good luck trying to display hundreds of markets in front of someone looking to place a bet on current live action!” Hogg ended.
You can meet up with the team behind Betting Promotion at the iGaming Supershow in Amsterdam in June.