Volleyball World and 1xBet have inked a groundbreaking five-year global sponsorship deal, marking a significant milestone for the sport. This collaboration, unprecedented in volleyball history, will extend to both indoor and beach volleyball events, promising an exciting era for fans and players alike.
The agreement entails extensive branding opportunities for 1xBet across Volleyball World’s digital platforms and live events. From the prestigious Volleyball Nations League (VNL) and World Championships to the thrilling Club World Championships, as well as premier beach volleyball competitions like the Beach Pro Tour (BPT) and the Beach Volleyball World Championships, the partnership will leave its mark on the most celebrated tournaments in the sport.
Finn Taylor, CEO of Volleyball World, expressed enthusiasm about the partnership’s potential to drive the sport’s commercial expansion and engage new audiences globally. He remarked, “This partnership represents volleyball’s first-ever global betting sponsorship and is a response to the sport’s rising popularity. We are confident that 1xBet’s global reach will assist us in connecting with new audiences, driving the commercial growth of volleyball and further promoting the sport.”
“This long-term agreement with Volleyball World is important to our global strategy to support sports. We share the organization’s desire to promote volleyball around the world and will do everything to support this idea. We are pleased to announce that 1xBet were presented for the first time as an official partner of the organization at the start of the Volleyball Nations League on 14 May.”