A bookmaker’s exposure limit is the maximum amount of money that a sportsbook can lose on a market or event. A market or event is any betting option that the bookmaker offers to the bettors, such as the outcome of a game, the point spread, the total points, the props, the futures, etc. A bookmaker’s exposure limit is also known as their risk, liability, or exposure.
A bookmaker’s exposure limit depends on several factors, such as:
For example, let’s say that a bookmaker offers a market on the winner of a tennis match between Player A and Player B. The bookmaker sets the odds at -150 for Player A and +130 for Player B. This means that the bettors need to wager $150 to win $100 on Player A, or $100 to win $130 on Player B. The bookmaker also charges a 10% margin or commission on each bet.
However, most bettors favor Player A and wager $15,000 on him, while only $5,000 are wagered on Player B. This creates an imbalance in the betting pool and exposes the bookmaker to a potential loss. The bookmaker’s exposure limit for this market is $7,500. This is because if Player A wins the match, the bookmaker will have to pay out $15,000 to those who bet on him, but will only collect $5,500 from those who bet on Player B. The difference between $15,000 and $5,500 is $9,500, which is what the bookmaker stands to lose on this market. However, after deducting their 10% margin or commission ($2,000), their net loss is reduced to $7,500.
A bookmaker’s exposure limit affects the betting odds because it influences how the bookmaker adjusts their odds to attract more bets on the side that has less money wagered on it, and to discourage more bets on the side that has more money wagered on it. This way, the bookmaker can try to balance their betting pool and reduce their exposure limit.
For example, let’s say that in the previous scenario, the bookmaker decides to change their odds for the tennis match to -130 for Player A and +110 for Player B. This means that they are offering lower odds for Player A and higher odds for Player B. By doing this, they are hoping that more bettors will bet on Player B because of his higher payout potential, and less bettors will bet on Player A because of his lower payout potential. This way, they can reduce their exposure limit from $7,500 to $4,500.
A bookmaker can reduce or increase their exposure limit by using various methods and strategies. Some of the common methods and strategies are:
A bookmaker’s exposure limit is the maximum amount of money that a sportsbook can lose on a market or event. A bookmaker’s exposure limit depends on several factors, such as the amount of money wagered by the bettors, the odds offered by the bookmaker, the probability and popularity of each side, and the margin or commission that the bookmaker charges. A bookmaker’s exposure limit affects the betting odds because it influences how the bookmaker adjusts their odds to balance their betting pool and reduce their exposure limit. A bookmaker can reduce or increase their exposure limit by using various methods and strategies, such as adjusting the odds, limiting the bets, hedging the bets, or laying off the bets.