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Leading supplier of AI-driven loyalty marketing solutions, Xtremepush, has partnered with Senna Sport to increase its market share in the dynamic Brazilian market. Through the use of cutting-edge technology, this relationship represents a major advancement for both businesses in terms of improving consumer engagement and retention.
Senna Sport’s portfolio of brands, which includes Pix Luck, Lider Bet, and Senna Sport, will use Xtremepush’s cutting-edge solutions, which are available through its real-time Customer Data Platform (CDP), in accordance with the conditions of the agreement. Senna Sport wants to improve engagement across all of its brands in the Brazilian market by leveraging AI to fuel its online marketing initiatives.
Xtremepush Country Manager Álvaro Camargo expressed enthusiasm for the partnership, emphasizing the company’s commitment to delivering exceptional results in Brazil’s burgeoning market. With a focus on combining local expertise with innovative technology, Xtremepush is poised to drive meaningful impact for Senna Sport and its brands.
Camargo stated, “The market is a key target for Xtremepush, and now we have boots on the ground in São Paulo, we are thrilled to combine unrivalled local know-how with our leading technology to deliver even stronger results.”
Senna Sport CEO Guilherme Senna echoed Camargo’s sentiments, expressing excitement about the collaboration and the opportunities it presents for business expansion. Leveraging Xtremepush’s proprietary technology, Senna Sport aims to reach a broader audience and enhance player engagement in Brazil’s dynamic gaming landscape.
Senna commented, “Xtremepush’s proprietary technology is exactly what we were looking for, and we are sure this will give us the power to reach more players than ever across Brazil during this exciting time for the market.”
The announcement of this partnership coincides with significant regulatory developments in Brazil’s online gaming and sports betting sector. The Prizes and Betting Secretariat (SPA), in collaboration with the Ministry of Finance, recently published new laws, setting forth stringent regulations for the market. These regulations aim to ensure transparency, accountability, and sustainability in Brazil’s gaming ecosystem, underscoring the nation’s commitment to player protection and regulatory compliance.
Operators are required to give players virtual accounts that provide them with information on their betting patterns over the previous 36 months in addition to regulatory measures. With the help of this program, players will be better equipped to handle their money and betting activities, which will promote a safer and more responsible gaming environment in Brazil.
Operators must also set up a minimum R$5 million financial reserve, which must be placed in federal public bonds at a financial institution recognized by the Central Bank of Brazil. By ensuring financial stability and reducing liquidity concerns, this action seeks to protect the interests of both participants and stakeholders.