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Stoke City Holdings Limited, which holds a 98.1% stake in Stoke City Football Club Ltd and entirely owns Stoke City (Property) Limited, has demerged from the bet365 group. This strategic move, driven by licensing reasons, aims to facilitate bet365’s global expansion while ensuring continued support for the Club from the Coates family.
As part of the transaction, all debts have been cleared, and the Club now directly owns the Clayton Wood training ground and bet365 Stadium. This change positions the Club for a stable and sustainable future, both financially and operationally.
The Board of Directors for Stoke City will remain unchanged, consisting of John Coates, Richard Smith, and Peter Coates. John Coates emphasized that the demerger would not affect future investments or development plans.
“My family and I remain steadfast in our commitment to Stoke City, so it’s very much business as usual,” he stated. He reassured fans that infrastructure projects at the stadium and training facility would continue at a steady pace. Additionally, investment in the playing squad will remain a priority within competition rules.
Coates also highlighted the Club’s dedication to long-term success and its representation of the local community. “Everything we do is geared towards bringing long-term success to Stoke City and representing our fanbase and local community in a way that makes people proud,” he added.
This restructuring ensures that Stoke City can pursue its goals and aspirations without interruption, supported by the Coates family’s unwavering commitment. The demerger aligns with bet365’s strategy for sustainable global growth and strengthens the Club’s foundation for future achievements.