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The Kindred Group’s Unibet brand and Spotlight Sports Group (SSG), a pioneer in sports betting technology and content globally, have teamed to launch Smart View racecards. Unibet is positioned as the digital sportsbook partner for this cutting-edge racing offering thanks to this partnership.
Smart View, which was introduced in advance of the QIPCO British Champions Day at Ascot, makes it simple for Unibet users to transition between the new Smart View format and conventional Racing Post racecards. With years of development, this cutting-edge racing tool delivers a contemporary and eye-catching design with the goal of improving racecard usability. Smart View, which is reminiscent of popular video games like Football Manager and FIFA, makes complicated racing statistics easy to understand for both novice and experienced gamblers.
Unibet, known for its dedication to horse racing, continues to enhance the betting experience. With its existing sponsorships, including the Unibet Champion Hurdle, and partnerships with top trainers like Nicky Henderson and Richard Hannon, Unibet reinforces its commitment to horse racing through Smart View.
Alistair Gill, Sportsbook & Racing Market Growth Manager at Unibet, emphasized the importance of the new feature. “Horse racing is vital to our UK business and it’s crucial for us to cater for all audiences. Smart View combines the expertise of the Racing Post with a modern, easy-to-read display that can engage bettors of all demographics,” he explained.
Sam Houlding, Managing Director B2B at Spotlight Sports Group, expressed enthusiasm about the partnership. “We are delighted to have Kindred as our first digital partner for Smart View. Our innovative racecard has shown great success at major festivals this year and is another example of Spotlight Sports Group’s commitment to the future of sports betting.”
Spotlight Sports Group continues to support the global betting, horse racing, and fantasy sports industries, pushing the boundaries of innovation.