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Real Madrid and VERSUSbet, an online casino and sportsbook operated by Grupo Orenes, have forged a strategic two-year agreement. With the exception of Spain, the arrangement will encompass the whole European market. For both organizations, this partnership is a big step toward bolstering their influence throughout the continent.
The partnership was officially announced during a presentation attended by Emilio Butragueño, Real Madrid’s Director of Institutional Relations, and Javier López Cerrón, General Manager of Grupo Orenes. VERSUSbet will benefit from Real Madrid’s global recognition to boost its visibility in the competitive European sports betting and online gaming sector.
Javier López Cerrón shared his enthusiasm about the partnership, stating, “For us, this is a very important milestone. At VERSUSbet, we always want to be close to the best, and Real Madrid is one of the most important clubs in the history of international sport, an institution with which we want to share great successes. This agreement is a fundamental pillar for our international expansion.”
The goal of this partnership is to help VERSUSbet reach new markets in Europe and grow outside of Spain. The company hopes to strengthen its relationship with both sports fans and bettors by taking advantage of Real Madrid’s fame. Over the course of the next two years, both businesses are expected to develop distinctive activations and campaigns aimed at engaging the football club’s enormous European fan base.
In addition to VERSUSbet reaffirming its position as a major participant in the sports betting and gaming business, Real Madrid fortifies its ties with key commercial partners around Europe by partnering with a globally renowned brand such as Real Madrid.