Sportradar Lifts 2025 Forecast After Record Second Quarter

Sportradar is raising the bar for 2025 after a strong second quarter, marked by impressive revenue and profit growth, especially in the U.S. market. The Swiss sports data company is now projecting even higher full-year earnings, with updated targets reflecting growing customer demand, smart tech investments, and expanded partnerships.

Good to know

• Sportradar’s Q2 revenue hit €318 million, the highest in company history.
• U.S. operations grew by 30% and now make up over a quarter of total revenue.
• AI-led product upgrades and expanded content deals helped drive new business.
• Adjusted EBITDA rose 31% in Q2 to €64 million, despite rising sports rights costs.
• Customer retention hit 117%, thanks to strong cross-selling and U.S. market expansion.

After reviewing its performance, Sportradar bumped up its 2025 forecast. It now expects to generate at least €1.278 billion in revenue for the year—up from earlier estimates—and €284 million in adjusted EBITDA, signaling 28% annual growth.

CEO Carsten Koerl linked the upward revision to “customer uptake and above market growth,” pointing to tech advancements and new services as core drivers. He also highlighted the upcoming acquisition of IMG ARENA, saying it will boost the company’s capabilities and value across the board.

“Given our momentum we are raising our full-year expectations and anticipate the acquisition of IMG ARENA will further expand our capabilities, creating even greater value for our clients, partners, and shareholders,” Koerl said.

U.S. Market Doing Great

Sportradar saw U.S. revenue jump 30% in Q2 compared to last year, making up 28% of the company’s total revenue—up from 24% in Q2 2024. In contrast, international markets brought in 9% growth.

Managed betting services rose to €59 million, a 21% increase. Betting tech and solutions were up 12%, while sports content, tech, and services gained 22%.

All of that helped push Q2 profit to €49 million, reversing a €2 million loss in Q2 2024. The company credited part of this swing to a €54 million gain in foreign currency movements, compared to an €8 million loss last year.

Adjusted EBITDA reached €64 million for the quarter, up 31% year-over-year, with margins topping 20%. Even with rising sports rights costs from renewed deals with Major League Baseball and ATP, the bottom line stayed strong.

Cash Flow and Customer Retention Keep Climbing

Sportradar also saw a solid 14% increase in cash from operations. Free cash flow came in at €52 million, adding to its strong liquidity position.

Customer retention reached 117% in Q2—a sign that existing clients are sticking around and spending more. A company rep pointed to cross-selling and market expansion in the U.S. as the key reasons behind this figure.

AI and Tech Investments Paying Off

Sportradar’s tech continues to lead the charge. The firm used its AI-powered fraud detection system at the FIFA Club World Cup, where it handled global betting rights, live odds, media, and data feeds for the event.

The company also deepened its work with the Bundesliga, enhancing real-time experiences with tools like player market offerings, 4Sight streaming, and live match trackers.

These tech upgrades are doing more than just ticking boxes—they’re pulling in new clients and increasing engagement.

Sportradar said back in April that it’s aiming for €1.7 billion in revenue by 2027. If it hits that goal, it would reflect a 15% compound annual growth rate. Judging by current numbers, the company is well on track.

Koerl added that the company’s renewed push for internal efficiencies is helping expand margins and fuel cash flow generation—two metrics that continue to trend upward.