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SKS365 and Sportradar have signed a multi-year deal that will add a comprehensive entertainment package to the betting experience on Planetwin365. NBA, Bundesliga, tennis, Italian Serie C, and Copa Libertadores are just a few of the live streaming options offered on Planetwin365’s sports betting site. As part of the group’s omnichannel strategy, Planetwin365’s live streaming service is available to registered consumers online and on mobile devices, as well as across the company’s retail network. Each consumer may select to view their favorite live sports events independently using the self-terminals.
Each year, approximately 8,000 football events are covered, including the Bundesliga and Italian Serie C, as well as Champions League qualifiers, Copa del Rey, and the Spanish Super Cup, as well as competitions from around the world that are not broadcast on traditional TV channels, such as the Austrian and Swiss championships, the main South American tournaments (Copa Libertadores, Copa Sudamericana, Recopa), and women’s football national team matches. Tennis has nearly 20,000 ITF tournaments each year, whereas basketball has 13,000 events per year, including the NBA as well as the Chinese and major European League championships. Lastly, live streaming sports such as volleyball, hockey, and tennis are available.
Troy Cox, SKS365 Chief Commercial Officer, said:
“The opportunity to watch live sporting events is a fundamental element of the gaming experience. The agreement with Sportradar allows us to complete our offer with over 40,000 live events every year and put at the players’ disposal an integrated entertainment product which is set to satisfy the needs of all types of customers. From a preliminary analysis, we have noticed that this service, allowing customers to experience the excitement of the live event, has generated a positive impact on the business. For this reason, we are also developing the necessary technologies to make the gaming experience even more interactive both on our shops and online, following our omnichannel approach”.
Senior Director Audiovisual Global Commercial at Sportradar, Stefan Debus, added:
“This agreement builds on our long-standing relationship with Planetwin365 and will help them create an immersive betting experience for customers old and new. The addition of streamed content from Sportradar on their website and mobile app provides a full entertainment package to engage betting customers for longer and enable them to make informed betting choices as the sporting action unfolds. Streaming services for retail, will allow each shop to customise their own content, creating a bespoke service with knowledge of their unique customers in mind.”