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HSV and AdmiralBet have chosen to continue their fruitful partnership. AdmiralBet has been an exclusive and official sports betting partner of HSV since 2019. The long-standing collaboration has now been extended until June 30, 2024.
AdmiralBet is shown on the premium video and LED boards of the Volksparkstadion as part of the expanded agreement. The corporation also supports programming forms such as the popular AdmiralBet Challenge on HSV’s digital channels. HSV and AdmiralBet have also created a new and engaging fan tool for the second half of the season: the AdmiralBet numbers game, which allows fans to test their knowledge of HSV on every matchday and compete with their friends.
Jonas Boldt, CEO of HSV Fußball AG, said:
“The cooperation between HSV and AdmiralBet is characterised by reliability and mutual trust, which is illustrated by the extension of the partnership to a total of five years. It is exciting to see how joint projects that combine both business areas lead to creative content formats for our fans.”
Florian Hermann, Director Marketing & Operations of NOVO INTERACTIVE GmbH, added:
“It is a great honour for us to continue to be a partner of HSV. The previous cooperation with the traditional club has absolutely fulfilled our expectations. HSV and AdmiralBet share values such as team spirit, the will to win and fair play. The fans and the passion for football are our focus. We also underline this with the extension of the sponsorship. We are therefore pleased to be able to continue the trusting partnership in the coming season.”