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PrizePicks is kicking off the NFL season with something fresh for its players. Ahead of the September 4 start of the football calendar, the daily fantasy operator has launched a nationwide free-to-play jackpot contest offering $1 million in prizes.
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Instead of the usual paid entries, players can jump into the new contest at no cost. The format is simple: pick the first touchdown scorer across eight chosen matchups from the NFL’s opening week. Those who go a perfect eight-for-eight will split the $1 million jackpot.
But the fun doesn’t stop there. PrizePicks has layered in rewards for partial success. Even a single correct pick could land a player payout boosts or free lineups for future contests. A live leaderboard will track entries in real time, with the final outcomes announced on September 8.
Dylan Cooper, SVP of Product at PrizePicks, explained why the company created the contest:
“We’re always looking for new ways to raise the stakes for our players, and this contest delivers that excitement with the chance to win a $1 Million jackpot.”
He added that the project ties into a larger strategy:
“It’s a major step forward in our free-to-play strategy, giving fans even more fun and engaging ways to experience the action within PrizePicks’ entertainment ecosystem.”
The contest isn’t a one-off. PrizePicks confirmed it will continue to run free-to-play jackpot events every week during the entire NFL season. With millions of football fans looking for interactive ways to connect with the games, the operator is aiming to keep its users engaged whether or not they wager money on traditional entries.