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Mike Quigley has been named as the new Chief Marketing Officer (CMO) of PrizePicks, a well-known company in the fantasy sports market. In order to increase the operator’s visibility in the cutthroat industry, Quigley will be in charge of the company’s marketing plans, brand strategy, and campaign creation in his new position.
Quigley, who brings years of experience in marketing and gaming, is excited to join PrizePicks at a crucial juncture. “I’m thrilled to join PrizePicks at such an exciting time. I admire their relentless focus on exceeding player expectations and creating experiences that keep players engaged,” Quigley shared. He emphasized the company’s dedication to delivering innovative gameplay experiences, which he believes sets the brand apart from its competitors.
As CMO, Quigley will report directly to Mike Ybarra, PrizePicks’ CEO, who joined the company in August 2024 after a successful tenure as President of Blizzard Entertainment. Ybarra is confident that Quigley’s expertise will take the brand to new heights. “Mike Quigley is a renowned marketing and gaming executive with tremendous experience in driving player engagement, launching campaign activations and scaling successful brands,” Ybarra said. “His deep expertise in digital marketing, combined with his player-first mindset, makes him the ideal leader to help us further elevate the PrizePicks brand and engage our passionate players.”
Prior to joining PrizePicks, Quigley was the CMO at Niantic, where he oversaw international marketing initiatives for the company’s popular augmented reality games, such as Pokémon GO. He has had leadership positions at YouTube and Google, where he oversaw marketing efforts for live-streamed events and original programs. His vast knowledge of digital marketing and his emphasis on developing player-centric experiences are regarded as crucial resources for PrizePicks’ further expansion.
As PrizePicks continues to innovate in the fantasy sports and gaming industry, Quigley’s appointment is anticipated to be crucial to the company’s growth in terms of player engagement, brand awareness, and reach.