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Newcastle United is the latest team to join the worldwide sports betting company Parimatch’s English Premier League partnership list. It will be added to the list of partnerships with. Leicester City, Chelsea, and Aston Villa. The latter’s contract was just extended for another season.
While the collaborations with Aston Villa and Newcastle are primarily focused on media rights, the collaborations with Leicester and Chelsea include offline and digital rights, tickets and hospitality, club items, unique access to club assets, and more.
Commenting on the partnerships, Evgen Belousov, Deputy CEO at Parimatch Tech, said:
“Each partnership within the Premier League, one of the strongest and most popular football leagues in the world, boosts our expansion into global sports and gives a powerful reason for pride. The Parimatch brand is currently an official partner of the significant share of EPL clubs and they all share our values and aspirations for reaching new heights. We are honoured by this fact and excited about all the activities that the Parimatch brand will implement with our partners during the upcoming season.”
The commercial leads of the four Premier League football clubs, each had some words on the cooperation.
Tom Glick, President of Business at Chelsea FC, said:
“We’re thrilled to be working with Parimatch again this season, in what is an exciting period of change for the club. We look forward to engaging closely with our fans through a number of competitions throughout the season.”
“It is fantastic that we have extended our partnership with Parimatch into the 22/23 season. We greatly value the support of our partners and look forward to what we can achieve together this year,” Nicola Ibbetson, Chief Commercial Officer at Aston Villa, said about the extended partnership.
Dale Aitchison, Head of Commercial at Newcastle United, commented on the deal:
“Parimatch is one of the fastest growing online sports betting brands and we are pleased to welcome it to our growing family of commercial partners.
We are growing our partnership portfolio across new areas and markets and we are delighted to work with those who are so passionate about our common values and look forward to working with Parimatch throughout the season.”.
Commercial Director at Leicester City FC, Dan Barnett, also shared his excitement about the collaboration:
“At Leicester City, we are happy to take our partnership with Parimatch into the new season and look forward to working together to take our collaborations even further. This is an exciting period for both parties and I’m keen to see what we can achieve together in the future.”