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With the release of its revised and enhanced Pulse tool, Optimove, the pioneering Customer-Led Marketing Platform and a major CRM solution for the iGaming business, has made a significant impression. The new Pulse tool is a game changer in the world of iGaming and Sports Betting, providing new Key Performance Indicators (KPIs), a clean design, and a simple user interface.
Optimove’s revamped Pulse tool has been meticulously crafted to empower clients with an unparalleled edge in generating industry insights, benchmarks, and KPIs swiftly and effectively. This cutting-edge tool equips marketing teams with the power to access daily industry-wide benchmarks and real-time KPIs, offering an illuminating window into the broader industry landscape, meticulously categorized by country. Operators can delve into comparative analyses, gaining invaluable insights into their performance juxtaposed against industry averages.
The Pulse tool leverages data sourced from a diverse spectrum of over 200 iGaming and sports betting brands, encompassing both industry giants and boutique operators. This aggregated data fuels a comprehensive view of the iGaming landscape, furnishing marketers with an arsenal of information to make informed decisions and steer their strategies toward enhanced outcomes.
The upgraded Pulse tool unlocks an array of essential KPIs, carefully curated and tailored to provide an in-depth understanding of performance across diverse categories, including sports betting and casino offerings. Marketers can readily assess key metrics filtered by country or product, enabling them to gauge their competitive standing and glean insights into their operational dynamics. These KPIs encompass a wide array of critical indicators, including monthly conversion and retention averages, single and monthly bet amounts per player, average deposits per player, betting frequency, net gaming revenue, and much more.
Motti Colman, Senior Director of Sales at Optimove, emphasizes the transformative impact of the enhanced Pulse tool. “With new data come new powers, and we are thrilled to introduce the enhanced Pulse tool to the iGaming and Sports Betting sectors, just in time for the football season,” Colman notes. He highlights the tool’s prowess in fostering agile decision-making and driving optimized strategies by offering real-time, industry-wide insights that empower operators to adapt swiftly and capitalize on emerging opportunities.