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Prediction markets will remain off the air during Super Bowl LX taking place in San Francisco next week, even as betting advertising continues to gain ground across major US sports. League policy blocks those products from appearing in the broadcast, keeping a clear separation between regulated sportsbooks and event contract platforms.
The restriction applies regardless of growing interest in prediction markets over the past year and despite strong financial backing behind the sector.
Good to Know
Prediction markets were added to the prohibited advertising list before the 2025 season, according to Front Office Sports, which cited sources familiar with league policy. The full list has not been released publicly, but reports say it also includes tobacco, pornography, and firearms.
League officials continue to view prediction markets differently from sportsbooks. The NFL has said sports event contracts lack “safeguards” found in regulated betting markets. League statements also point to missing “official league data requirements” and “prohibitions on easily manipulated markets.”
Those concerns keep prediction markets grouped with restricted categories, even as other leagues take a different path.
While the NFL holds its line, other major leagues moved in another direction. The NHL and MLS have both joined prediction markets, signaling wider acceptance elsewhere in the sports ecosystem.
That contrast stands out during Super Bowl week, when advertising inventory becomes one of the most visible stages for gaming and fintech companies. Still, the NFL stance has not shifted.
Sports betting advertising remains permitted during the Super Bowl broadcast. DraftKings and FanDuel are both expected to run ads, though those commercials will avoid any reference to recently released prediction market products.
GamblingHarm.org reported that only six advertising slots will be available for betting operators, keeping overall exposure limited despite record interest in sports wagering.
America two largest prediction markets, Kalshi and Polymarket, will not advertise during the game. Each company could afford the roughly $8 million cost for a 30 second spot after raising $1 billion and $2 billion last year, respectively.
Neither company has disclosed whether attempts were made to secure ad placement during the broadcast. Even with capital in place, league policy closes the door.