Photo Credits: Polymarket
Polymarket has signed a Serie A partnership in the United States, adding another soccer league to its growing prediction market business.
Good to Know
Serie A named Polymarket as a Regional Partner in the USA, giving the prediction market platform access to official league data and brand placement across US media and digital channels.
The agreement follows earlier Polymarket partnerships with Major League Soccer and La Liga since January. So, instead of adding another general sports product, Polymarket keeps building around soccer, live fan opinion, and real-time match markets.
Lega Serie A sees the United States as a growth market, and Polymarket gives the league a way to reach younger fans who want more than scores and highlights.
Michele Ciccarese, marketing and commercial director of Lega Serie A, said:
“Our exclusive alliance with Polymarket, as Regional Partner in the USA, lets us engage a new generation of fans through a platform that embodies emerging trends. It delivers an interactive, real-time product rooted in insights and participation perfectly aligned with their expectations.”
Shayne Coplan, founder and CEO of Polymarket, said:
“Prediction markets give fans a way to actively interpret the game in real time, and partnering with Serie A brings that model to one of the world’s most followed leagues at a moment when American interest in the sport is at an all-time high.”