Kalshi will add its brand to ADI Predictstreet World Cup advertising after the two prediction market companies announced a strategic partnership Friday.
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ADI Predictstreet already had its name and logo on LED signage around World Cup pitches. Now Kalshi will share that space, giving the prediction market operator more visibility during the largest football event on the calendar.
Kalshi also plans to help ADI Predictstreet add more markets during the tournament and after it ends. That part matters because World Cup trading can bring casual fans into prediction markets, but long-term value depends on whether platforms can keep those users active after the final.
“The World Cup is the largest stage for any brand,” said Tarek Mansour, Kalshi co-founder and CEO. “We see this as a massive opportunity to increase global awareness and fan engagement.”
Kalshi enters the deal with heavy trading activity behind it. The company reportedly processed $5.1 billion in trades in the first week of the World Cup, including $1.7 billion on Wednesday alone.
ADI Predictstreet has moved fast since launch. The company went live three days before the World Cup began on June 11, then used stadium signage, broadcast placement, and partner deals to build awareness.
“This is a transformational moment for our industry,” said Dimitrios Psarrakis, CEO of ADI Predictstreet. “Kalshi has built one of the most recognized prediction market platforms in the world, together we have an extraordinary opportunity to leverage ADI Chain’s capabilities to introduce prediction markets to millions of new users through football’s biggest stage.”
The company has also added DAZN and Fanatics Markets as high-profile partners. DAZN gives ADI Predictstreet a sports streaming connection, while Fanatics Markets supports US market access.
ADI Predictstreet uses ADI Chain to provide live market updates, event tracking, and internal monitoring. Users can also stream matches inside the platform, which keeps betting style engagement, viewing, and market tracking in one place.
“Our ambition extends far beyond the World Cup,” Psarrakis said. “We are building the foundations for a truly global prediction market ecosystem powered by world-class technology.”