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The LeoVegas Group has announced a new global collaboration with FC Internazionale Milano (Inter Milan) that will last through the end of the 2024-2025 season. The agreement involves prominent display of the Group’s entertainment website LeoVegas.news’ logo on women’s and men’s training and warm-up shirts for all Serie A, Coppa Italia, and Champions League matches, and will significantly improve brand recognition among football fans worldwide. Both the San Siro football stadium and Inter’s training facility, the Suning Training Centre, will be branded.
The collaboration will allow LeoVegas Group to harness Inter’s massive international audience of 508 million—83 million of whom are in Europe—and 57 million social media followers, putting the brand front and center with football fans globally.
Inter is one of the most valuable football brands in the world, as well as one of Italy’s most successful football teams, having won 19 Serie A titles and three European Cup/Champions League wins. The average stadium attendance is 65,000 people, and Serie A is aired in over 200 countries. Since 2018, the club’s following has increased by 32% to 508 million, with 255 million in Asia-Pacific, 42 million in Africa and the Middle East, 94 million in Latin America, 31 million in North America, and 86 million in Europe.
FC Internazionale Milano CEO Corporate Alessandro Antonello, said:
“We are delighted to be able to announce this upgrade of the partnership between Inter and LeoVegas.News after just six months. The first part of the season was very successful and this new agreement bears witness to the value of our partnership. Following our training camp in Malta, the infotainment brand decided to strengthen their ties with Inter and boost their long-term visibility.”
LeoVegas Group CMO, Niklas Lindahl, added:
“We are thrilled to be partnering with Inter Milan and to be taking our brands to their huge, global fan base. One of our strategies at LeoVegas Group is to accelerate brand visibility in sports betting, and joining forces with Inter ensures that we’re on track to spread the greatest igaming experience globally”.