Kalshi Gets Madison Square Garden Branding Deal

Kalshi has signed a multi year partnership with Madison Square Garden Entertainment, giving the prediction market operator arena branding and MSG Networks media placements.

Good to Know

• Kalshi becomes an Official Prediction Market Partner of Madison Square Garden Entertainment.
• The sixth floor concourse at Madison Square Garden will become the Kalshi Concourse.
• The deal includes arena signage, digital activations, and MSG Networks advertising.

Kalshi will now place its name inside one of the busiest sports and entertainment venues in New York. The sixth floor concourse, used by thousands of visitors for merchandise, concessions, premium bars, and refreshments, will carry the Kalshi name under the new agreement.

The area also includes “Defining Moments” exhibits with archival images and memorabilia tied to Madison Square Garden history.

Kalshi Branding Reaches Arena And TV Audiences

The partnership goes beyond one concourse. Kalshi branding will appear across Madison Square Garden during concerts, comedy shows, and sports events. Signage will include the Seventh Avenue marquee, exterior digital boards, the Kalshi Concourse, and LED displays inside the arena bowl.

Kalshi also plans interactive digital activations in the concourse area.

MSG Networks forms the other part of the deal. The agreement includes advertising integrations and branded content across the regional sports network, which carries games involving five New York area pro teams. Kalshi announced the partnership on May 8 and pointed to audiences following teams such as the Knicks and Rangers during regular season and postseason coverage.

Doug Jossem, Executive Vice President, Global Sports & Entertainment Partnerships at MSG Entertainment, said:

“As leaders in live entertainment, we are always searching for opportunities to partner with forward-thinking brands on innovative partnerships, and as such, are proud to welcome Kalshi as the first prediction market partner of Madison Square Garden.

“By bringing The World’s Most Famous Arena together with Kalshi, we are providing fans with a unique way to experience both brands, and we look forward to exploring how our companies can collaborate through this exciting new partnership.”

Madison Square Garden first opened in 1879 and hosts hundreds of sports and entertainment events each year. The venue draws millions of visitors annually and often ranks among the highest grossing venues of its size in Billboard and Pollstar lists.

Adam Barrick, Head of Sports Partnerships at Kalshi, said:

“Madison Square Garden is an iconic staple in the lineage of New York cultural history, and we couldn’t be more thrilled to officially become a part of the MSG family. Both MSG and Kalshi share a common vision of engaging consumers on the interests they are most passionate about – whether that be pop culture, sports, music, or entertainment.

“As ‘The World’s Largest Prediction Market,’ partnering with ‘The World’s Most Famous Arena’ is a major milestone in Kalshi’s history – we’re extraordinarily proud to partner with the best.”

Valeria Vouterakou, Legal Counsel at Kalshi, added:

“Kalshi prides itself on being a true New York City institution, and we’re beyond excited to partner with another one in MSG.”