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With the launch of “Crown Jewels Racing Fantasy” (CJRFantasy), a revolutionary fantasy game that will usher in the era of global horse racing fantasy gaming, HBA Media and Genius Sports have announced an exciting partnership.
HBA Media, which has a prestigious track record of granting media rights for horse racing events all around the world, exposes viewers to major events like the Breeders’ Cup and Royal Ascot. With its innovative platform that allows fans to compete with one another, expand their knowledge of horse racing, and experience the world’s best races, CJRFantasy hopes to completely transform the way that people connect with horse racing.
CJRFantasy introduces an innovative gameplay format where players select three horses per race, predicting their finishing order, and answering a tie-breaker question. Horses are assigned an XP rating, with lower scores indicating higher chances of winning. The game incentivizes strategic horse selection, offering double points for a chosen captain horse. HBA Media plans to promote CJRFantasy through international broadcasts, integrating on-air graphics and engaging viewers with race day experiences and VIP merchandise rewards.
Powered by Genius Sports, CJRFantasy promises an interactive and captivating experience, drawing inspiration from successful fantasy platforms in sports like NFL and FIFA. Frank Sale, Managing Director of HBA Media, expressed enthusiasm for the partnership and said, “We are continually looking for innovative and exciting ways to promote, engage and connect with new and existing audiences. Working in partnership with Genius Sports has enabled us to provide our clients (racecourses, federations and broadcasters) with a powerful and entertaining interactive tool. We are delighted to be able to launch CJRFantasy for the prestigious Dubai World Cup this Saturday.”
Global Commercial Lead & Fan Engagement at Genius Sports, Judd Goldstein said, “HBA Media plays a central role at the heart of the global horse racing ecosystem, and we’re thrilled to be helping them directly connect with fans around the world. CJRFantasy will bring the world’s showcase horse races into one connected free-to-play gaming destination, allowing horse racing fans to engage with the sport like never before.”