By integrating BetMakers’ Embedded Racebook Solution with GiG’s Sportsbook Platform, SportX, the BetMakers Technology Group and Gaming Innovation Group (GiG) have formed a ground-breaking cooperation that will enable the providers of racebook services.
A quick and easy solution for authorized operators to add a thorough racebook to their services is BetMakers’ Embedded Racebook Solution. A number of elements are included in this cutting-edge platform, such as form, data, wagering, and integrated videos. The solution offered by BetMakers is powerful despite its quick implementation timeframe. It has strong risk and trade management, a wide range of globally sourced race information, and strong branding, promotion, and reporting features.
Andrew Cochrane, Chief Business Officer at Gaming Innovation Group, expressed enthusiasm about the agreement, he said, “This agreement reinforces our dedication to providing our partners with extensive event coverage and a best-in-class sports betting solution. The continual enhancement and innovation of our Sportsbook highlight SportX’s exponential growth potential, guaranteeing a feature packed, industry-leading offer that is focused on driving increased functionality, productivity, and growth. We are delighted to offer the BetMakers Embedded Racebook Solution as part of SportX to our partners.”
Jake Henson, CEO of BetMakers Technology Group, expressed excitement about collaborating with GiG to introduce racing to their state-of-the-art platform. He said, “BetMakers is excited to partner with GiG to deliver racing on their state-of-the-art platform. GiG’s SportX Sportsbook Platform delivers an exceptional user experience and BetMakers’ Embedded Racebook Solution will fit seamlessly within that environment, providing a comprehensive and highly professional suite of services that will enhance the experience of their end users and provide valuable services to their operator partners. We are delighted to work closely with GiG to help grow demand for horseracing on their platform and further contribute to the health and welfare of the global racing industry.”