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The Chinese Men’s Professional Basketball League (CBA League) and Sportradar have announced a strategic partnership extension, aiming to elevate the league’s global footprint and uphold integrity in Chinese basketball.
Under the extended partnership, Sportradar will leverage its extensive network to distribute over 550 games, including highlights and short-form videos, throughout the regular and post-season. This content will be disseminated via international broadcast and audio-visual platforms, enhancing fan engagement and expanding the league’s viewership worldwide.
Sportradar will continue to provide its market-leading integrity services to the CBA League, deploying technological solutions to safeguard competitions against integrity threats. This commitment underscores both parties’ dedication to maintaining the integrity and credibility of Chinese basketball.
Shirley Lv, who spearheaded the broadcast rights negotiation at CBA League, expressed enthusiasm about the partnership extension, anticipating enriched possibilities and heightened awareness for the league. Lv highlighted Sportradar’s expertise and recent successes, emphasizing the potential for global growth and audience expansion.
Ben Turner, Head of Sports Content and Partnerships, APAC, and Head of Global Basketball at Sportradar, emphasized the company’s role in elevating the CBA League’s global visibility. Turner underscored basketball’s universal appeal and Sportradar’s commitment to maximizing the league’s potential, fostering growth and engagement across diverse markets.
The 2023/24 season marks the 29th edition of the CBA League, featuring 20 teams competing for top honors. With the extended partnership with Sportradar, the league looks forward to an exciting season ahead, filled with thrilling matchups and increased international exposure.